Super’s Brand Report: Innovating Like Honasa, Empowering Like No Other
In the fast-paced world of Direct-to-Consumer (D2C) brands, we’ve recently seen major players like Honasa Consumer (the parent company of Mamaearth) making headlines with significant bulk deals and strategic moves. In the blink of an eye, Peak XV Partners, Fireside Ventures, and Stellaris Venture Partners offloaded shares worth a whopping INR 1,602 Cr, signaling major transitions within the company. While this movement attracted investors like Morgan Stanley and ICICI Prudential, it raises a larger question: What does it take to stand out in an already crowded market? At Super, the answer is simple—creativity and innovation. Just as Honasa diversified its portfolio with brands like The Derma Co and Aqualogica, Super is revolutionizing the creative services industry by offering a complete ecosystem for brands to thrive. Bulk Deals of Creativity: Super’s Unique Approach to Branding Much like how Honasa’s market cap rose to INR 16,026 Cr by positioning itself as a house of bra...